Generative AI for Business: From Classroom to Career

About Course

This course is your essential guide to navigating the new AI-driven business landscape. It goes beyond the hype to provide a clear, practical, and hands-on understanding of Generative AI. You’ll move from foundational theory to real-world applications, building the core skills needed to leverage AI for problem-solving, innovation, and career growth.

Outcomes

Upon completing this course, you will be equipped to:

Communicate confidently about Generative AI concepts and capabilities.
Enhance your productivity by integrating AI tools into your daily workflow.
Solve complex problems by leveraging AI for data analysis and strategic insights.
Create compelling content that stands out from the crowd.
Position yourself as a forward-thinking, responsible, and skilled professional ready for the future of work.

Audience

This course is designed for university students and early-career professionals in business, finance, marketing, and technology who want to build tangible skills in Generative AI. It’s perfect for anyone with little to no prior AI experience who wants to understand and apply this transformative technology in a professional context.

Master the Fundamentals: Grasp core Generative AI concepts and the foundational role of LLMs.
Navigate the AI Ecosystem: Understand the different types of AI models and their key applications.
Practice Prompt Engineering: Learn to craft effective prompts to guide AI for desired outputs.
Apply GenAI to Business: Solve real-world business problems through practical, data-driven case studies.
Use AI Responsibly: Learn to navigate the ethical considerations, risks, and best practices of Generative AI.
Enhance Your Career: Develop the skills to integrate AI tools for productivity and professional growth.

Course Content

Module 1: Getting Started with GenAI
Module 1: Getting Started with GenAI

0.0 From Classroom To Career Introduction

00:27
0.1 Course Outline

00:24
1.0 Getting Started with GenAI

00:06
1.1 Decoding GenAI

01:53
1.2 GenAI Transformative Reach

01:53
1.3 LLM Introduction

01:38
1.4 LLM Landscape

02:48
1.5 Decoding LLM

02:33
1.6 GenAI Business Analytics

01:58

Module 2: GenAI Tools at a Glance
Module 2: GenAI Tools at a Glance

Module 3: Mastering Prompts: Making GenAI Work for You
Module 3: Mastering Prompts: Making GenAI Work for You

3.0 Mastering Prompts

00:10
3.1 Prompt Engineering – Guiding GenAI

00:37
3.2 Key Areas in Prompt Engineering

01:49
3.3 Prompt Engineering in Practice – Basic to Brilliant

01:48
3.4 Common Prompt Structures and Techniques

01:55
3.5 Crafting Effective LLM Prompts

01:37
3.6 Effective Prompt Design – Start Simple and Iterate

01:10
3.7 Embrace Prompt Design – Crafting Clear Instructions

01:09
3.8 Effective Prompt Design – Embrace Specificity

01:00
3.9 Effective Prompt Design – Precision in Language

01:14
3.10 Prompt Examples – Tasks and Applications

00:43
3.11 Prompt Examples – Text Summarization

00:48
3.12 Prompt Examples – Information Extraction

00:37
3.13 Prompt Examples – Contextual QnA

00:38
3.14 Prompt Examples – Text Classification

00:43
3.15 Prompt Examples – Building Conversational AI

00:54
3.16 Prompt Examples – Code Generatio

00:43
3.17 Prompt Examples – Logical Reasoning and Problem Solving

01:09
3.18 CS1 Crafting Visuals

00:21
3.19 CS1 Elevating Your Academic Visuals

01:30
3.20 CS1 Effective Prompting for Visual Generation

01:49
3.21 CS1 Achieving Realistic Visuals

01:58
3.22 CS1 Exploring Visual Styles

02:14

Module 4: Real-World GenAI: Business Use Cases
Module 4: Real-World GenAI: Business Use Cases

4.0 Real World GenAI

00:13
4.1 CS2 Predicting Customer Churn

00:07
4.2 CS2 – Understanding and Preventing Customer Churn

00:54
4.3 CS2 Methodology – Data and Models

01:30
4.4 CS2-Data Analysis

00:54
4.5 CS2 Churn Prediction Results and Actionable Insights

00:50
4.6 CS2 Leveraging GenAI for Retention Strategies and Future Growth

01:25
4.7 CS3 Analyzing Financial Statement

00:14
4.8 CS3 Financial Analysis – Challenges and AI Powered Solution

01:25
4.9 CS3 Understanding the Balance Sheet

01:05
4.10 CS3-LLMs in Action

01:44
4.11 CS3 LLMs in Finance

01:38
4.12 CS3 Applying LLMs

00:55
4.13 CS3 LLMs Response Example

01:16

About Course

Outcomes

Audience

Related

What Will You Learn?

Course Content

Module 1: Getting Started with GenAI Module 1: Getting Started with GenAI

0.0 From Classroom To Career Introduction

0.1 Course Outline

1.0 Getting Started with GenAI

1.1 Decoding GenAI

1.2 GenAI Transformative Reach

1.3 LLM Introduction

1.4 LLM Landscape

1.5 Decoding LLM

1.6 GenAI Business Analytics

Module 2: GenAI Tools at a Glance Module 2: GenAI Tools at a Glance

2.0 GenAI Tools at a Glance

2.1 AI Ecosystem

2.2 Discrimivative Models

2.3 Generative Models

2.4 Controlling LLM Output

Module 3: Mastering Prompts: Making GenAI Work for You Module 3: Mastering Prompts: Making GenAI Work for You

3.0 Mastering Prompts

3.1 Prompt Engineering – Guiding GenAI

3.2 Key Areas in Prompt Engineering

3.3 Prompt Engineering in Practice – Basic to Brilliant

3.4 Common Prompt Structures and Techniques

3.5 Crafting Effective LLM Prompts

3.6 Effective Prompt Design – Start Simple and Iterate

3.7 Embrace Prompt Design – Crafting Clear Instructions

3.8 Effective Prompt Design – Embrace Specificity

3.9 Effective Prompt Design – Precision in Language

3.10 Prompt Examples – Tasks and Applications

3.11 Prompt Examples – Text Summarization

3.12 Prompt Examples – Information Extraction

3.13 Prompt Examples – Contextual QnA

3.14 Prompt Examples – Text Classification

3.15 Prompt Examples – Building Conversational AI

3.16 Prompt Examples – Code Generatio

3.17 Prompt Examples – Logical Reasoning and Problem Solving

3.18 CS1 Crafting Visuals

3.19 CS1 Elevating Your Academic Visuals

3.20 CS1 Effective Prompting for Visual Generation

3.21 CS1 Achieving Realistic Visuals

3.22 CS1 Exploring Visual Styles

Module 4: Real-World GenAI: Business Use Cases Module 4: Real-World GenAI: Business Use Cases

4.0 Real World GenAI

4.1 CS2 Predicting Customer Churn

4.2 CS2 – Understanding and Preventing Customer Churn

4.3 CS2 Methodology – Data and Models

4.4 CS2-Data Analysis

4.5 CS2 Churn Prediction Results and Actionable Insights

4.6 CS2 Leveraging GenAI for Retention Strategies and Future Growth

4.7 CS3 Analyzing Financial Statement

4.8 CS3 Financial Analysis – Challenges and AI Powered Solution

4.9 CS3 Understanding the Balance Sheet

4.10 CS3-LLMs in Action

4.11 CS3 LLMs in Finance

4.12 CS3 Applying LLMs

4.13 CS3 LLMs Response Example

Module 5: Using GenAI Responsibly Module 5: Using GenAI Responsibly

5.0 Using GenAI Responsibly

5.1 The Pervasive Impact of GenAI

5.2 Key Emerging Trends in GenAI

5.3 The Future Landscape of GenAI

5.4 Responsible AI

5.5 Responsible AI – Navigating Critical Applications

Module 6: GenAI in the Workplace: Best Practices Module 6: GenAI in the Workplace: Best Practices

6.0-Guiding AI Use

6.1 Establishing AI Governance

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Module 1: Getting Started with GenAI
Module 1: Getting Started with GenAI

Module 2: GenAI Tools at a Glance
Module 2: GenAI Tools at a Glance

Module 3: Mastering Prompts: Making GenAI Work for You
Module 3: Mastering Prompts: Making GenAI Work for You

Module 4: Real-World GenAI: Business Use Cases
Module 4: Real-World GenAI: Business Use Cases

Module 5: Using GenAI Responsibly
Module 5: Using GenAI Responsibly

Module 6: GenAI in the Workplace: Best Practices
Module 6: GenAI in the Workplace: Best Practices